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An article from James Cridland at Media.Info has revealed that the latest figures from the UK, the US and Australia show radio as the most popular form of audio listening.
The article states that in each country, radio accounts for over 50% of all audio consumed, according to research released this year.
In the UK, RAJAR’s MIDAS Summer 2016 study shows that live radio (including AM/FM/DAB and online simulcasts) accounts for 75% of all time spent listening. Streaming audio is 6%, and podcasting is 2%.
In the US, figures released by Edison Research’s Share of Ear study (March 2016) say that live radio (including AM/FM, online simulcasts and SiriusXM) accounts for 61% of all time spent listening to audio sources. The US research shows streaming audio at 15%, and podcasting at 2%.
Lastly in Australia, new research released by Commercial Radio Australia shows that live radio (including AM/FM/DAB and online simulcasts) accounts for 65% of all time spent listening. Streaming audio is 9.2%, and podcasting is 3.5%.