Matt Payton on UK commercial radio’s public value plus, new radio station launches for Buckinghamshire

Feb 2021  Radio News

radiocentre, tuning in, radio ad spend, matt payton

Matt Payton on UK commercial radio’s public value

Radiocentre’s Director of External Affairs Matt Payton spoke to the Radiodays Denmark conference last week to provide an overview of the important public value role played by UK broadcasters.

In his session to hundreds of radio professionals from across Europe, Matt underscored how commercial radio went above and beyond during the pandemic, providing uninterrupted news and investing more time and resource in informing listeners. Examples of the significant contributions made by stations during Covid-19 are covered in Radiocentre’s A Force for Good research. Matt also explored the ways in which commercial radio news connects with different types of listeners.


New radio station launches for Buckinghamshire

A new radio station has launched in Buckinghamshire today called Bucks Radio.

The online service has been created by local broadcasters Richard Carr and Nathan Cooper.

They say Bucks Radio aims to fill a much-missed void delivering local news and travel, championing local charities, supporting local businesses and entertaining the local masses with a must-listen-to mix of local current affairs, forthcoming events and music through the decades.


The lockdown boom in audio plays: ‘it’s drama the pandemic can’t touch

Mike Bartlett, Alan Ayckbourn, Adjoa Andoh and other top theatre-makers reflect on why listening to drama is perfect for our times.

In the first lockdown, many noticed how the roar of traffic was replaced by birdsong. If the pandemic has given us a renewed appreciation for listening, then some of the UK’s leading theatre-makers are turning – or in many cases returning – to audio drama, and pushing the limits of the form. It helps that audio plays can be made quickly and relatively cheaply, incorporating topical issues. Previously staged productions are now being offered in audio form, too, the most recent of which is The Whip by the RSC. Is this all leading to a new golden age of audio drama or merely filling in for the “real thing”? And will we listen differently when we eventually return to auditoriums?

The Guardian

Tuning In: Advertising in Uncertain Times

Radiocentre’s latest Tuning In event is set to be a bold and exciting livestream, featuring big names from the advertising, political and radio sectors. Speakers will provide observations and tips for navigating uncertain times.




More News

As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.

For more industry news and views, visit


Sign up to the RadioWorks Newsletter and receive the latest radio and digital audio news, insights and trends, plus all-new sponsorship opportunities straight to your inbox.

Get in Touch

If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!

Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.



Call us to plan your campaign

0207 907 0670 / 01228 580 380

The RadioWorks Group