Digital Audio story of the week
Young UK adults trust streaming services with personal data
Over half of young adults in the UK trust music and video streaming services to handle their personal data according to the latest research from GlobalWebIndex.
Of those aged 16-24, nearly three-fifths trust streaming services (an answer of one or two), a figure that remains high for 24-35 year olds (55.4%). This is notably higher than trust in both social media and search/email services to handle personal data.
WARC
McDonald’s win again with a big, tasty radio ad
Adam & Eve/DDB group executive creative director Ben Tollett, chooses McDonald’s ‘Gift’ as this month’s winner of the Aerial Awards.
Tollett says I chose this ad because just when I thought I’d escaped the tinsel-draped, bauble-hung, overcooked, brandy-swimming, ‘elasticatedtrousered’, foodie nightmare that is Christmas, along comes this festive radio ad for the nation’s favourite fast-food joint.
Campaign
Podcast: Bauer buys Lincs, Celador and Wireless Local
Former GMG Radio Group PD John Simons offers his thoughts on Bauer’s purchase last week of Lincs FM Group, Celador Radio and Wireless’ local radio division.
Simo chats to Stuart Clarkson about how Bauer might integrate the new acquisitions and what it’s like in a station that’s just been bought.
Radio Today
Mastercard CMO reflects on audio branding success
Mastercard’s new sound identity took two years and a “big” investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate.
Mastercard’s sonic now plays wherever the Mastercard brand shows up whether that is in advertising, sponsorship or when customers make a transaction.
Marketing Week
