May 2020 RadioWorks Blog
This year marks the third annual broadcast of the Mental Health Minute. It also received its largest ever collective audience as all commercial, community and BBC stations united on air – including BBC Radio 4 for the first time.
The minute-long message was broadcast to over 20 million radio listeners across the UK. The message highlighted the importance of talking about mental health during the coronavirus pandemic and that no matter who you are, or whatever you’re going through, you are not alone – and it’s OK to reach out.
The initiative, which marks the beginning of Mental Health Awareness Week, was overseen by Radiocentre, the UK’s industry body for commercial radio and Heads Together, the mental health campaign arranged by The Royal Foundation of The Duke and Duchess of Cambridge. It follows the launch of the ’60 Second Support’ radio series which was also led by Radiocentre and Heads Together last month.
Siobhan Kenny, Chief Executive of Radiocentre said: “It is so apt in this most extraordinary of times that the entire radio industry is uniting behind the Mental Health Minute. We are delighted to be able to use the unique power of radio to highlight this important message to millions of listeners and to continue our support for Heads Together. I would like to thank Somethin’ Else for putting a lot of time and a huge amount of effort into this.”
Jason Knauf, Chief Executive of The Royal Foundation of The Duke and Duchess of Cambridge, said: “As we feel the effects of Covid-19 on the nation’s mental health, we will need to support one another more than ever. We will all need to feel more confident in reaching out for support if we need it and checking in on our loved ones. By bringing together the power of radio and social media, we’re delighted to help people connect to one another, and to access reliable, trusted information and resources from our charity partners. These remarkable projects from Radiocentre and Instagram show that, despite being apart, no-one needs to face these challenges alone.”
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