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Last Wednesday some of the RadioWorks team attended the launch of GTN’s new research: Traffic and Travel in a Connected World.
The report looks into the usage of traffic and travel information sources, as well as people’s current attitudes and opinions towards them. The research is based on a large scale quantitative study involving 2000 listeners from all over the UK.
Five key findings from listeners that took part in the study include:
The study also found that radio is the trusted medium for travel and traffic updates. Radio came to mind far more spontaneously than online sources such as Google Maps, Apps and Satnav systems.