Podcasting stands out in Kantar Media global marketer report

Sep 2020  Radio News

podcasts, podcasting, kantar media

Kantar Media: Podcasting shines in global marketer study as 2021 buying intent soars

Research firm Kantar Media has released its Media Reactions 2020 report, self-defined as “a global ad equity ranking for media channels and media brands.” The report is authored by Jane Ostler, Global Head of Media, and Duncan Southgate, Global Brand Director.

Podcasts rank 2nd in ad equity ranking of online channels, among marketers surveyed. They are second to influencer branded content, and above streaming TV ads, online display ads, and social media story ads.


Spotify UK to launch music and news podcasts in personalised playlist

Spotify UK has announced that it’s launching its first playlist featuring music and news all in one location.

Spotify’s Your Daily Drive, which launched in the US in 2019, provides curated playlists that combine updates from reputable news sources.

The short-form podcasts draw from news sources including The Times, TalkSport, The Economist, Evening Standard, and more.

“At Spotify we believe in providing access to personalised content that our users love,” said Tom Connaughton, Spotify UK’s Managing Director (via Music Week). “That’s why we are proud to introduce a new offering in the UK and Ireland that will revolutionise people’s daily listening experience.


Chi-chi Nwanoku OBE to present new weekend series on Classic FM

Classic FM is launching a new Sunday night series with Chi-chi Nwanoku OBE, the renowned double-bass player and founder of the Chineke! Foundation, who makes her presenting debut on the UK’s most popular classical music station.

Starting on Sunday 4th October at 9pm, Chi-chi’s Classical Champions will shine the spotlight on Black, Asian & ethnically diverse composers and performers – those who have enjoyed success, as well as those yet to receive recognition. Across six weeks, Chi-chi will champion brilliant music; tell the stories behind the works and performances, and play a varied range of recordings – all personally chosen by her – by artists from diverse backgrounds from the 16th century up to the present day. The series is focused on classical compositions that haven’t always had a platform – with the central aim that music featured will be broadcast on other programmes across Classic FM’s schedule.

Classic FM

Union Jack Radio announces collaboration with “the Netflix of UK stand-up comedy”

National digital radio station, Union JACK, announces a collaboration with NextUp Comedy; widely billed as “the Netflix of UK stand-up comedy” as a result of its comedy-focused streaming service. Driving Comedy, which launches next week (Monday 5 October) and will broadcast daily from 4pm to 7pm every Monday to Friday, will offer listeners nationwide the chance to hear vintage and contemporary stand-up comedy from some of the country’s most acclaimed comedians.

Beyond The Joke



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