Radio can help brands reach those working from home

Mar 2021  RadioWorks Blog

working from home, radio listening

New research from Radiocentre, New Ways of Working, New Ways of Connecting, shows that 56% of the working from home audience are commercial radio listeners and 90% of WFH listeners play radio in the background whilst working. This, according to Radiocentre, creates an excellent opportunity for advertisers.


According to Radiocentre, the new research shows that this audience is receptive to advertising, with over half of WFH listeners saying they search for a brand online after hearing it on the radio.

Additionally, this WFH audience is made up of young to middle aged professionals with an average household income that is 45% greater than the national average. Due to their lack of commute and a reduction in other costs, two thirds (63%) of people working from home have saved money since the pandemic began.

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As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.

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