Radio listening headlines – RAJAR Q4 2013

Feb 2014  Radio News

48.4 million adults, or 91% of the population, listen to radio every week. That’s a year on year addition of approximately 1.4 million listeners. 52% of the population use a digital platform to listen to radio every week, an increase of 10% year on year.

36.1% of all radio listening hours is via a digital platform, up from 33% in Q4 2012. More and more people are using their mobile phones to listen to the radio, nearly a quarter of all adults and 45.4% of 15-25 year olds claim to have done so. More people are purchasing DAB radios with 45.9% of adults claiming to own a DAB set at home.

66% of UK adults listen to commercial radio in the UK, with stations adding just under 1.7 million listeners since this time last year; local commercial stations make up 1.2 million of that rise. Local commercial radio listening is nearly 3 times more than that of local BBC stations.

The Capital Radio network keeps its place as UK’s biggest commercial radio brand after climbing above Heart, another Global Radio brand, in Q3 2013. 7.5 million Capital FM listeners tune in every week, up 9.7% year on year. The Heart network remains in second whilst third placed Classic FM increased its weekly listeners quarter on quarter by 5.9%. Bauer’s Kiss UK remains in fourth and is up 18.1% year on year, now reaching just over 5 million listeners every week.

Newly launched Capital FM brand extension Capital XTRA makes its first appearance on RAJAR and begins by reaching 854,000 weekly listeners nationally. The station is available on the National DAB Multiplex, as well as on FM in London and online.

In London, looking at weekly reach, Capital FM has maintained its number one spot delivering 2.15 million listeners, up 8.7% year on year. Kiss remains second, Magic third with Heart London fourth. LBC 97.3 is in fifth, but will be going national this month after it was announced it was being added to the Digital One multiplex. Absolute Radio London has recovered from a disappointing Q3 2013 and is up 17.1% in Q4.

Dave Berry and Lisa Snowdon (6-10am, Monday – Friday) stay ahead of the pack in the breakfast battle. The Capital FM pair have gained 104,000 weekly listeners year on year, and now reach just under 1.2 million weekly listeners.

Digital-only stations continue to perform well and can enjoy another strong set of results with Bauer Media able to claim a digital radio 1-2-3 in terms of weekly listening figures. Absolute 80s are on top and up 33.2% year on year to over 1.18 million listeners every week, Planet Rock are just behind and up 30.3% year on year to 1.14 million weekly listeners and Kisstory (not available on DAB) are third with an 8.5% increase in weekly listeners this quarter, taking its reach up to 927,000 in only its second RAJAR.

Outside of commercial radio, Radio 1’s Nick Grimshaw has gained 709,000 weekly listeners quarter on quarter but ‘Grimmy’ is down year on year by 398,000 (6.30-10am, Monday – Friday).

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