New Radiocentre ads urge advertisers to invest in radio plus, Spotify U.S. now supports video podcasts
Jul 2020 Radio News
‘Every impression guaranteed’ for advertisers in new Radiocentre ads
Radiocentre, the industry body for commercial radio, is airing new ads to encourage advertisers to invest in the medium.
As lockdown restrictions continue to be eased and streamed radio listening continues to be high, the two new 30-second radio spots, created with Eardrum founder Ralph van Dijk, focus on the speed with which an ad can go from brief to broadcast and radio’s ability to cut through.
The ads develop the theme of Radiocentre’s ‘Welcome to Radio’ campaign from last year, presenting radio as a ‘world first’ and a ‘technological breakthrough’, in the style of high-profile tech launches. The first spot, ‘Speed’, promotes radio as a medium where you can “write your ad today, record it in the morning and be on air by the evening,” while ‘Impression’ reminds advertisers that radio ads will always be heard because they are “unskippable and unblockable”.
Radioplayer available for upcoming Polestar 2 EV
Radioplayer will be available in the new Polestar 2 electric vehicle via a new partnership with Google.
The EV will feature the Android Automotive operating system, which Radioplayer has been one of the first organisations to develop an app for.
This will be recommended to drivers of vehicles sold in Radioplayer countries via a Playout Auto Install process, a status only available to a handful of partner apps, pre-selected by Google and Polestar.
Spotify (U.S.) now supports video podcasts
Spotify now supports video podcasts, starting with a handful of shows that can be viewed by most free and premium users. The company announced the news today, saying that all users where podcasts are supported will be able to not only listen to these shows but also watch them, both on desktop and mobile. For now, though, only certain podcasts are able to post video to Spotify; most podcasters won’t be able to upload their own video footage. Videos will start automatically when someone presses play, and they’ll sync with the audio feed, so if someone exits the app or locks their device while watching, the audio will continue.
The initial shows launching video companion content are Book of Basketball 2.0, Fantasy Footballers, The Misfits Podcast, H3 Podcast, The Morning Toast, Higher Learning with Van Lathan & Rachel Lindsay and The Rooster Teeth Podcast.
Leeds DAB Radio set up to apply for new multiplex
One applicant for the Leeds Small Scale DAB multiplex, being advertised later this year by Ofcom, has made its plans public.
Leeds DAB Radio Ltd has been created by Dee Radio Group, Leeds community radio station Fever FM and small-scale Trial operator, Niocast Digital.
“Collaboration is a cornerstone of our strategy, with all local stakeholders fully participating in the operation of their multiplex,” says Dee Radio Group’s CEO, Chris Hurst.
“There’s been a great response from the community sector, and we look forward to working with stations in each area to provide an affordable pathway to digital for Community Radio.”
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