Apr 2021 RadioWorks Blog
According to Radiocentre research, Entertainment and Leisure brands can benefit from radio’s ability to reach 40% of people while they are relaxing, as this is when people are more likely to be open to messages about how to spend their free time. In fact, radio can significantly boost awareness, brand relevance and consideration for entertainment and leisure brands.
Additionally, Retail brands that are opening up their doors to the public again can also use radio to engage with consumers in the right place at the right time. The medium can reach people in shopping mode or before the point of purchase while they are travelling to the shops. Radio can also help to build a bond between the retail brand and consumer, as the average retail radio campaign boosts brand trust by 23%.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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