Radiocentre Research: Retail, Entertainment and Leisure brands that use radio are likely to see healthy ROI

Apr 2021  RadioWorks Blog

radiocentre research

Entertainment, Leisure, and Retail sectors in the UK are gradually reopening their doors to the public following lengthy closures due to lockdown. But how can they ensure that their customers will return as a result? Research from Radiocentre, the industry body for commercial radio, highlights the importance of re-connecting with consumers using radio to bounce back post lockdown.

According to Radiocentre research, Entertainment and Leisure brands can benefit from radio’s ability to reach 40% of people while they are relaxing, as this is when people are more likely to be open to messages about how to spend their free time. In fact, radio can significantly boost awareness, brand relevance and consideration for entertainment and leisure brands.

Additionally, Retail brands that are opening up their doors to the public again can also use radio to engage with consumers in the right place at the right time. The medium can reach people in shopping mode or before the point of purchase while they are travelling to the shops. Radio can also help to build a bond between the retail brand and consumer, as the average retail radio campaign boosts brand trust by 23%.

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