Nov 2020 RadioWorks Blog
Radioplayer, the international radio platform, is launching in three new countries. The new partnerships with broadcasters in France, Sweden and the Netherlands bring the total number of Radioplayer countries to 14.
France is an important automotive market, accounting for 14% of all European car sales, and more than a quarter of European car production is from two big French companies – Renault and PSA (Peugeot/Citroen). The “Radioplayer France” collaboration will join the new and existing broadcasters in Radioplayer, ensuring that the international radio sector can speak to all car manufacturers with one voice, to keep radio strong in the dashboards of the future.
All three new Radioplayer countries will add their metadata (station information, logos, streams, podcasts etc.) to the international Radioplayer data feed which powers ‘hybrid’ radio interfaces in many cars, including Audis and VWs. These smart devices can switch automatically between DAB+, FM, and streaming, to keep listeners locked into their favourite radio stations. Almost a million cars are already driving around Europe with radios powered by metadata from Radioplayer stations.
Radioplayer Netherlands, launched Monday 23rd November, will operate as a partnership between public service broadcaster NPO and the Dutch national commercial broadcasters, representing more than 80% of radio listening in the country.
Radioplayer Sweden is backed by a consortium made up of the three major broadcast groups – Sveriges Radio (the public service broadcaster), Bauer, and Nent – together accounting for at least 90% of the listening in Sweden. It will launch in the New Year.
Radioplayer France is also set to launch in the New Year and is underpinned by a consortium of six groups (public service broadcaster Radio France, plus Les Indés Radios, M6/RTL, Lagardère, NRJ, and NextRadioTV), representing more than 90% of listening in France. The new partnership will provide 67 million French people with improved ways to listen to their favourite radio stations in the car, and via apps, smart speaker, and smart TV integrations.
“The UK may be leaving one European partnership, but Radioplayer is forging strong links across the continent to help build an international future for radio. I am very proud to welcome France, Sweden and the Netherlands to the Radioplayer family. There are enormous challenges and opportunities for the radio sector right now, and it’s critical that we all work together to keep radio strong in the car, in the home, and in the future.”
“We are proud to be joining the Radioplayer family, and we look forward to adding the full power of the French radio industry to the great work that Radioplayer is doing. It’s vital that broadcasters wake up to the challenges and opportunities of our connected world, and work together to secure radio’s place in the car dashboard.”
“The Dutch public & private national broadcasters are excited to be part of the Radioplayer family, because it’s the reliable platform for hybrid radio in cars. Radio is thriving, and collaboration is crucial to keep radio easily accessible in vehicles. The Worldwide Radioplayer API sends the best quality official metadata into the car, directly from broadcasters, and this offers the best user experience for drivers.”
“In the digital conversion of audio, it is crucial that radio keeps its place on the dashboard. As every car manufacturer is mindful about the dashboard experience in their vehicles, Radioplayer gives them the possibility to integrate Swedish channels independently, further improving their products with entertainment their customers love.”
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
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