Jul 2020 RadioWorks Blog
Digital Radio UK has teamed up with John Lewis & Partners to launch a brand-new microsite. The site, which is themed Radio’s Digital Revolution, celebrates today’s radio content offering and is designed to help consumers understand and navigate the exciting range of audio devices currently available for radio listening.
The new microsite is the first execution of a wider campaign which Digital Radio UK has developed to roll out for retailers and manufacturers to help them communicate the great live and on demand radio content currently available to consumers from the UK’s radio and audio broadcasters.
The campaign showcases a host of UK radio and audio talent in a video montage, alongside eye-catching artwork which features Capital’s Roman Kemp; Heart’s Jamie Theakston and Amanda Holden; Scala Radio’s Angellica Bell and Magic Radio’s Ronan Keating and Harriet Scott.
Roshni Chauhan, Partner & Buying Assistant at John Lewis & Partners, said: “John Lewis & Partners has seen sales of digital radios and smart speakers boom during the lockdown period as our customers have had more time at home to enjoy the expanded range of digital stations and podcasts, and look to upgrade their devices. We are delighted to be able to offer customers additional help and guidance through the launch of the radio’s digital revolution microsite, and our partners are ready to equip customers with the information they need, either on line or instore, and welcome then safely back to our stores as they now begin to re-open.”
Ford Ennals, CEO of Digital Radio UK, said: “UK radio’s digital revolution is underway and has really accelerated in the last few years when we have seen a boom in new digital stations and the majority of radio listening shift to digital platforms. Now with hundreds of radio stations and thousands of podcasts available on digital devices and record levels of listening it is a perfect time to unite with John Lewis & Partners to celebrate how far UK radio has come.”
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