May 2015 Behind the Mic
Maple Street Studios, the creative production arm of radio advertising specialists RadioWorks, have been nominated in The Drum’s Chip Shop Awards with their concept radio ad, Ode to Soho. Nominated in the ‘Best ad for something that doesn’t need to be advertised’ category, the mock campaign is the only entry to be solely audio.
The UK’s two biggest commercial radio groups have taken the majority of the nominations for this year’s Arqiva Commercial Radio awards, with 77 out of the 100 shortlisted places available. Bauer Media leads the way with 42 nominations, while Global Radio has 35.
What do you think about the digital audio boom? Didn’t know this area was booming? Well, no wonder. It isn’t. At least not in terms of UK adspend. And yet, over the pond, digital audio has both brands and media owners in a tizzy.
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Carlisle
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