Jun 2014 Radio News RadioWorks Blog
The platform, recently launched by Global Radio, offers a single buying point for UK digital audio campaigns, with brands such as Vodafone, Lexus, Costa, eBay, Virgin Media and Asda already signed up.
RadioWorks have a team of digital audio specialists that has been working with Spotify since its launch in 2008 and currently works with all major streaming platforms. They are also founding members of the Internet Advertising Bureau (IAB) Audio Council, launched in acknowledgment of the growing significance of audio within the digital landscape.
Dax was developed by Mike Gordon, Global Radio’s managing director of commercial; Stuart Mays, the director of commercial strategy; and Oliver Deane, the commercial digital director, who recently presented Dax to RadioWorks’ clients.
Michael Charnley-Heaton, Chief Executive of the RadioWorks Group commented: “The traditional boundaries of broadcast media have been blown apart by the digital explosion and innovations like Dax allows our clients to target their customers more creatively. As specialists in digital audio, we are keen to offer our customers fresh advertising solutions whilst helping to drive additional revenue for digital audio publishers.”