RAJAR Headlines Q1 2014

May 2014  Radio News

RAJAR Q1 2014 HEADLINES
   

48 million adults, or 90% of the population, listen to radio every week. That’s a year on year addition of approximately 800,000 listeners.
64% of UK adults listen to commercial radio in the UK every week, that’s 34 million people. Local commercial radio listening is nearly 3 times more than that of local BBC stations at 27.2 million.
36.6% of all radio listening is via a digital platform, up from 34.3% in Q1 2013. Nearly a fifth of all adults and just under a third of 15-24 year olds use their mobile or tablet once a month to listen to radio. 51% of the population use a digital platform to listen to radio every week, an increase of 4% year on year.
After absorbing the Real Radio network, Heart can now claim its place as the UK’s biggest radio brand with 9.1 million weekly listeners. Dropping into 2nd place but increasing its overall figures by 5.6% year on year, the Capital Network reaches 7.3 million weekly listeners. However, when including sister station Capital XTRA, that number jumps to 7.84 million.
With many of the Gold stations becoming Smooth Radio, the Smooth brand can now claim 4.3 million listeners, making it the 5th largest UK radio brand. Gold itself, which remains in London, Manchester and the East Midlands, reaches just under 800,000 listeners.
London stations have fought an intriguing battle this RAJAR in terms of reach. Magic has leapt into the top spot after adding nearly 200,000 listeners Q on Q. Capital London drops into 2nd spot, but is down just 2.2% year on year. Kiss is up 13.6% year on year with 1.84 million listeners but Heart is just behind with 1.8 million after adding a quarter of a million listeners since Q4 2013. Newly nationalised LBC now reaches over 1 million listeners in London.
Planet Rock has become the UK’s biggest digital-only station, knocking Absolute 80s into second place, but only just. The stations reach 1.08million and 1.06million respectively. Kerrang! goes ahead of last quarter’s third place Kisstory and now reaches 977,00 listeners. Bauer claims the top 6 digital-only stations in terms of reach.
In the London breakfast battle, Capital FM’s Gold Radio Academy Award winners Dave Berry and Lisa Snowdon (6-10am, Monday – Friday) stay ahead of the pack despite losing listeners. The pair now reach 923,000 every week. Neil ‘Foxy’ Fox gives Magic another RAJAR boost with his breakfast show (6-10am, Monday – Friday) climbing into second spot, with 895,000 listeners, up by 76,000 since Q4 2013.
Outside of commercial radio, Chris Evans reaches nearly 10 million weekly listeners during his BBC Radio 2 Breakfast show.

Call us to plan your campaign

0207 907 0670

The RadioWorks Group