Renault to sponsor talkSPORT Weekend Sports Breakfast

Mar 2013  Radio News

The partnership, which starts on Saturday 2 March, sees Renault become the title sponsor of talkSPORT’s Weekend Sports Breakfast. The programme is broadcast between 8am and 12pm every Saturday and Sunday, presented by Mark Saggers and Micky Quinn and has 679,000 listeners every week according to the last set of RAJAR figures.

The sponsorship will include bespoke weekly on air competitions and features as well as digital activity on to promote Renault’s van range. It will also involve a tailored outside broadcast with Renault later in the year.

Ged Colleypriest, Creative Solutions Account Manager, talkSPORT, said: “Weekend Sports Breakfast is one of our flagship shows and Renault is a great fit for talkSPORT. I look forward to them joining our roster of top quality sponsors and working with them on some innovative promotions.”

talkSPORT has over 3 million listeners per week in the UK. The station broadcasts Barclays Premier League, FA Cup and Capital One Cup matches in English, Spanish and Mandarin globally to listeners outside of Europe.

In the UK talkSPORT broadcasts live coverage of the Barclays Premier League, the FA Cup, England football internationals, the Capital One Cup, Aviva Premiership Rugby and is exclusive UK radio broadcaster of the 2013 British and Irish Lions rugby tour to Australia.

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