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Bauer Media has added former Spice Girl Melanie Chisholm, aka Melanie C to their presenter line up. She will present a series of radio shows in a week-long takeover on digital station Magic Chilled. Mel will play a selection of her favourite laid-back hits as well as showcasing her brand new single Anymore as she shares anecdotes from her time with the Spice Girls, to launching her solo career and taking to the screen and stage.
Magic Radio launched national digital stations Magic Chilled and Mellow Magic earlier this year, forming the Magic Radio Network, which has also housed innovative pop-up stations Magic ABBA and Magic Soul Summer, each launched to cater for the promotion of wider commercial deals with Mamma Mia and Motown The Musical respectively.
Melanie C’s arrival follows a series of talent hires across the Magic Radio Network, including Mel Giedroyc (Great British Bake Off) who hosts a new Saturday lunchtime show on Magic Radio. Mellow Magic see’s Patsy Kensit and John Hannah (Four Weddings and a Funeral) play Timeless Relaxing Classics, while West End star and former Sugababe Jade Ewen hosts daytimes on Magic Chilled.
Magic Radio Content Director Tony Moorey said “We continue to drive the Magic Radio Network forward and the addition of Melanie C to the Magic Chilled line up for this special series feeds into our ever developing strategy. Digital Radio is a great enabler of choice and allows us to create a range of content that really broadens our appeal to listeners”.
Both Magic Chilled and Mellow Magic are broadcast to the nation on the newly launched second national digital radio multiplex alongside fellow Bauer digital brands, KISSTORY, heat radio, Absolute 80s and Planet Rock.
Hear Melanie every day on Magic Chilled from 12-2pm this week. www.magicchilled.co.uk