Feb 2021 Radio News
Spotify recorded a doubling in podcast listening hours in the fourth quarter of 2020, as locked-down listeners hunting for entertainment tuned in to Michelle Obama and the Duke and Duchess of Sussex, driving a Wall Street-beating 24% year-on-year increase in paying subscribers.
The audio streaming company, which now has 155 million paying customers, saw its total monthly user base, including those on its free, advertising-supported tier, grow 27% year-on-year to 345 million.
B2B marketing is undergoing a transformation as businesses innovate and experiment with their media choices, including a newfound interest in digital audio, a new WARC study in association with audio streaming service Spotify finds.
Four stats from the Changing Channels in B2B report:
In the run-up to World Radio Day on Saturday 13th February, Radiocentre is looking at five reasons why radio has been a #ForceForGood over the past year, and calling on radio stations and listeners across the UK to share their own reasons.
Each day Radiocentre will look at the work the UK audio industry has done to make a difference.
Kicking off on Monday with ‘Keeping the nation smiling’, looking at radio’s work with charities on Tuesday, on Wednesday they will explore trust in news, Thursday will look at how radio helps to keep people connected and Friday’s focus will be on mental health.
Radiocentre’s latest Tuning In livestream will take place at 9.30am on Tuesday 2nd March.
The two hour event, for advertisers, marketers and media professionals, will provide observations, guidance and tips for navigating uncertain times. Registration is free.
Heart presenter Pandora Christie will host the event, with confirmed speakers including former Secretary of State David Miliband, who will provide a political overview during these uncertain times, looking at what a post Covid, brexit and Trump future may be like for businesses.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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