Spotify signs first in-car deal with Ford

Feb 2013  Radio News

TechCrunch reported: “Smartphones have long been an important distribution platform for music streaming service Spotify, and today it is taking that to the next level of mobility: today it is announcing a deal with Ford to provide in-car streaming music services, via Ford’s new SYNC AppLink service in Europe. The deal will initially cover one car model, the EcoSport.”

This is Spotify’s first in-car deal, but it’s not Ford’s as the company also works with Pandora in the U.S. It may be that this Pandora deal has some period of exclusivity, since Spotify has extensive operations in that market but the Ford deal does not extend there.

Indeed, it looks like Ford may be taking a more regional approach to their in-car services: it is also announcing partnerships with Kaliki Audio Newsstand, the Glympse social location sharing app, and Aha audio entertainment channels for its European service.

In the rush to make Mobile World Congress more and more relevant — even as some companies scale back their presence, or choose other venues for their big product launches — the GSMA has been bringing in increasing numbers of other players into the fold beyond its traditional base of handset makers and carriers. That has included car companies like Ford as well as apps/content companies like Spotify.

You can read the full TechCrunch article by clicking here.

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