Dec 2020 RadioWorks Blog
As expected, Spotify Wrapped gave us an overview of the most popular individual artists, songs, albums, and podcasts of the year. However, outside of these familiar categories, Spotify also reviewed some of the newer listening trends that shaped streaming in 2020.
Podcasts were huge in 2020. According to Spotify, global total monthly active users who listened to podcasts in September 2020, increased by 108% (compared to the previous year). Podcasts also appealed to a wider audience this year, with more people aged 18-24 listening for the first time.
In terms of genres, we know that podcasts cover a wide variety of topics that appeal to listeners’ diverse interests. This year, consumption of Spotify genres surged between January and November. News & Politics podcast listening grew by a whopping 140%, health podcasts increased by 201% and by 81% for Educational podcasts.
Here are the genres that listeners were most drawn to in 2020:
With more people socially distancing and working from home, Spotify reported big changes in the way people stream and create playlists.
This year also called for Black voices to be amplified. On Spotify, the embrace of new voices and perspectives, and the support of the black community was reflected in the consumption for the ‘Black Lives Matter’ playlist, with 64 million streams in 2020. Additionally, nearly 65,000 playlists were created by Spotify users titled ‘BLM’ or ‘Black Lives Matter’. This support is further reflected as Spotify reported that 55% of users aged 16 to 40 years old said they’ve been listening to more music in the past few months, as 2020 world events impacted their consumption.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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