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Bauer Media have announced that their targeted audio advertising technology system – InStream+ is to be used across four more of the group’s stations.
It will now be available on the KISS brand network, Kerrang! Heat radio and Planet Rock after a successful trial on Absolute Radio and its decade stations.
InStream+ offers commercial partners the opportunity to digitally market to listeners with targeted content, using first party data of logged in listeners. Listeners give info such as name, gender, location and age in return for personalised premium content.
Abby Carvosso, Group Managing Director of Bauer Advertising said, “Commercial partners will benefit from this new targeted way to reach premium audiences in a truly compelling advertising and user experience.”
If this sounds like something your client would like to get involved in, RadioWorks can help! Give us a call on 020 7907 0670 to speak to one of the team about advertising opportunities.