Top 7 questions answered on the latest radio listening figures – Q2 2014
Jul 2014 Radio News RadioWorks Blog
Top 7 Q2 2014 RAJAR questions answered by RadioWorks’ Client Insight Director, Simon Pearce
1. What will RAJAR Q2 2014 be remembered for?
The many stations that have performed well, including Smooth, Premier and Sunrise Radio, but talkSPORT is likely to be the station that stands out as they posted their highest ever reach of 3,376,000 listeners. The quarter two RAJAR period covered the end of an exciting Premier League season, the build up to and the start of the World Cup in Brazil which no doubt helped boost talkSPORTs listening figures.
2. Which radio station is your RAJAR hero?
Original 106 – The independently owned radio station serving Aberdeen and the North East of Scotland has been adding thousands of listeners over the last year or so. Up 50% year on year and 21% quarter on quarter the station now delivers 80,000 listeners every week.
Martin Ingram, programming director at Original put the growth down to “a combination of making sure the music is spot on and having an entirely local focus with no syndication or networking. Competitions like the one currently on air giving listeners the chance to win a £14,000 car also help”.
Original 106 is also available online via the UK Radioplayer, so why not tune in to listen to what all the fuss is about.
3. Which station has surprised you this quarter?
DAB only station Absolute 80s – they’ve had a great set of figures and are a mere 78,000 listeners behind parent station Absolute Radio which delivers 1,323,000 verses Absolute 80s 1,245,000. Could 80s jump ahead next quarter?
4. How would you describe digital radio’s results?
There’s been a real noticeable leap on the graphs displaying mobile and tablet listening.
Last quarter, RAJAR reported that under a fifth of all adults and under a third of 15-24 year olds use their devices once a month to stream radio. This quarter, reports that nearly a quarter of all adults and well over a third, 36.2%, of 15-24 year olds do so – a significant rise. The increase is testament to the brilliant apps stations are releasing, as well as the excellent UK Radioplayer app. This is all great news for the stations who are looking to grow advertising revenues through their digital offerings.
5. What about the notorious London Breakfast Show battle?
Perhaps unsurprisingly Dave Berry and Lisa Snowdon on Capital FM have retained the number one spot. The pair has yet again beaten off competition from other commercial stations including a former spice girl (Emma Bunton on Heart) and a budding comedian (Absolute’s Christian O’Connell is performing at the Edinburgh fringe next week). Back in the day it was Chris Tarrant on Capital that conquered the London airwaves at breakfast, if Dave and Lisa continue their dominance they could well be remembered in the same way.
6. What’s your favourite fact this quarter?
Well this figure really leapt off the page! Premier Christian Radio‘s Q1 RAJAR was quite disappointing after attracting just under 100,000 listeners every week, yet on this quarter, they’re up a whopping 148.5% to just under a quarter of a million listeners in London!
7. To close, describe RAJAR Q2 2014 in one sentence?
talkSPORT deliver their highest ever reach, Smooth settles into the Gold absorption and listeners flock to radio apps like never before.
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