Oct 2020 Radio News
The commercial radio sector has called for more financial support from the UK government arguing that the introduction of new COVID restrictions on a regional basis makes the output of local broadcasters all the more important, but puts a new strain on those broadcasters’ commercial operations.
Trade group Radiocentre points out that for smaller broadcasters in particular, advertising from local businesses accounts for most of their revenues. As new COVID restrictions go into force – especially so called tier three restrictions which force more businesses to close – there will be another slump in local ad bookings.
MIDiA Research has concluded its quarterly podcast survey, Podcasts Q2 2020: Spotify Takes an Early Lead. It’s a subscription product, but MIDiA has pulled out one intriguing bit, as indicated in the title.
The survey addressed 6,000 respondents of whom 14% (780 people) were podcast listeners. In that sub-group, Spotify ranked the #1 listening platform. Apple Podcasts was #2, and Google Podcasts #3.
The survey population represented six countries: U.S., Canada, Australia, UK, Germany, and France.
Classic FM is announcing the return of one of its most popular programmes of the year, Classic FM’s Pet Sounds, created to help anxious pets – and their owners – remain calm and relaxed throughout the fireworks season.
Barclaycard and Global, the Media and Entertainment group have announced the latest instalment of their ongoing multi-year entertainment partnership, which promises to deliver the best in entertainment to Barclaycard customers.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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