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The website explores the strategic rationale for radio in response campaigns and demonstrates the results that advertisers have achieved.
The site features case studies for Frank, Audi, Strongbow amongst other, plus relevant research studies and creative examples of how brands have driven both direct and indirect response through radio.
It also provides practical advice and considerations to help advertisers get the most from the medium.
Mark Barber, Planning Director, says: “Radiocentre has a mass of information about the power of radio to drive response and it makes sense to gather this intelligence in one, easily accessible place. We hope that this new microsite will support consideration of radio as a response medium and help advertisers use the medium more effectively in driving response for their business.”
The website can be found at radiocentre.org/driving-response. As radio specialists, we are also on hand to help you understand how to use radio effectively; so if you have any questions give us a call on 0207 907 0670 and we’ll be more than happy to talk you through any queries over the phone or in person.