What we thought of RAJAR Q1 2013

May 2013  Radio News

What did Simon Pearce think of RAJAR Q1 2013?

 

1. What will RAJAR Q1 2013 be remembered for?
A poor set of results for Nick Grimshaw on BBC Radio 1 whose results were down by 1.3 million listeners compared to Chris Moyles’ results for the corresponding quarter last year.
2. Which radio station is your RAJAR hero?
XFM London! The station is up a massive 40% Year on Year and 29% Quarter on Quarter in a very competitive marketplace to now deliver 574,000 weekly listeners. The new breakfast show host Jon Holmes has also performed well in his first set of figures for the station with features such as ‘Miles Away’ clearly going down well with listeners.
3. What station really surprised you this quarter?
Well, if I’m allowed to have more than one I’d go for Capital Yorkshire who recorded their highest ever reach of 1.13 million, and, 106 Jack FM in Bristol who recorded their strongest hours (724,000) and reach (125,000).
4. How would you describe digital radios results?
It’s been another good RAJAR for digital listening with increases in both reach and share. Half of the country’s population (49.6%) are now tuning in to radio via digital means every week, and with 23 million adults having access to a DAB receiver it’s no surprise that this is the most popular way of listening to digital. In terms of share of listening hours, digital has reached an all-time high and now accounts for 34.3% of all listening. It’s also good to see listening via online/apps grow to a 5% share. This growth is no doubt as a result of initiatives like UK RadioPlayer, Absolute’s Instream and the many radio station apps which can all provide advertisers with additional opportunities to reach listeners.
5. What figure would you say is an anomaly?
Is it fair to say Sunrise Radio’s increased reach of 53.3% quarter on quarter!? I don’t want to take anything away from the station which delivers 348,000 weekly listeners in London and almost half a million nationally, but such a large jump in reach from quarter to quarter always needs to be tracked to see if the growth is continuous rather than a one off ‘blip’. Hopefully we will continue to see these strong figures in Q2 2013.
6. How did the breakfast shows compare?
When considering the London marketplace for commercial radio it is Dave Berry and Lisa Snowdon on Capital that take the crown as King and Queen, delivering over 1 million listeners to their show which airs between 6-10am – even beating Radio 1’s Nick Grimshaw in London (but he didn’t have the best of times). Another Global owned radio station, Heart London, stormed in to second place with their first set of figures since introducing Emma Bunton as co-host for Jamie Theakston; they added a whopping 120,000 listeners to their previous quarter’s results now delivering 768,000 (6-9am). Close behind is Neil Fox’s Magic 105.4 breakfast show on 765,000 (5-9am). Poor results for the Kiss breakfast show team of Rickie, Melvin and Charlie have seen them drop down to fourth position on 651,000 listeners (6-9am), whilst the Christian O’Connell breakfast show on Absolute Radio performed well increasing to 636,000 listeners (6-10am)
7. What’s your favourite fact this quarter?
From a national point of view my favourite fact is… Commercial radio’s chart show, the Vodafone Big Top 40, is now listened to by over 2.2 million people each week – more than 1 million listeners than Radio 1’s chart show – but on a local level, I’ve got to go for this fact… Sun FM have beaten all competition in Sunderland (including BBC) and are now the undisputed number one station delivering higher reach and share than all their competitors in the area.
8. Describe Q1 2013 in one word…
Stats! How about one sentence instead? Nick Grimshaw and Radio 1’s loss is commercial radio’s gain.

THIS MONDAY

Newsletter Special

You’ll recieve a special RAJAR edition of our weekly newsletter with an in-depth look at the results this quarter, including a deeper analysis of digital radio, London stations and how the station groups faired.

#SimonSays – 4pm – Your chance to quiz Simon

We’ll also be holding our live Twitter RAJAR Q&A session at 4pm. Tweet your questions now using the hashtag #SimonSays and you could win a big bottle of RadioWorks Champagne and a bottle of Bodegas Carelli Malbec from our friends at Amathus. Everything you need to know can be read here.

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