Jun 2019 RadioWorks Blog
Audio consumption is undoubtedly on the rise, with podcast listening maturing worldwide every year. Recent findings gathered by Acast and Radio NZ reveal new insights on podcast listening in the New Zealand region.
According to recent findings, one in three (31%) listeners tune into podcasts once a week or more, and over half (48%) of all podcast listeners are aged under 45 years old. These insights complement Acast’s internal data which shows a 107% listener increase in the past ten months, verifying the rapid growth in the popularity of podcasts in New Zealand.
RNZ currently produces 44 podcasts and is by far New Zealand’s largest podcast curator, with shows including ‘The Detail’ (daily news), ‘Eating Fried Chicken in the Shower’ (comedy mental health) and ‘Nanogirl’s Great Science Adventures'(kids science).
Tim Watkin, RNZ’s Executive Producer of Podcasts & Series said: “It’s great to see some reliable insight into just how popular podcasts are becoming. We know how popular podcasts are on RNZ National and rnz.co.nz, but the fact a third of listeners are consuming podcasts every week shows people are getting hooked.”
Managing Director of Acast, Henrik Isaksson commented: “Our partnership will help fuel further growth of RNZ’s podcasts while allowing advertisers to deliver targeted messages in an engaging, audio-on-demand format.”
He added: “In addition to audience growth, we’re incredibly excited by the local brand engagement opportunities – particularly given half of New Zealand’s podcast listeners say they’re more likely to consider a sponsored brand, product or service due to their affinity with a podcast.”
If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!