brand integration


A sponsorship is a long-term partnership, which keeps a brand at the forefront of listener’s minds.


On-air sponsorships generate brand awareness through frequent name check mentions, along with a brief positioning statement.

Sponsorship opportunities on radio range from bulletin sponsorships such as weather, traffic & travel and sport to show sponsorships such as weekday breakfast, drive-time and weekend programming. Another option is to sponsor a unique programming feature created specifically for the sponsor. The message works even harder if there is a natural synergy with the sponsorship property and the advertiser’s brand.

As sponsorships build awareness in a subtle way, 3 months is the minimum duration recommended for a sponsorship.

Struggling to imagine what this would look/sound like?

Have a look at this example.

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The RadioWorks Group