Government announces details of Digital Radio and Audio Review

Mar 2020  RadioWorks Blog

digital radio and audio review, commercial radio

Last week, Media Minister John Whittingdale announced new developments in the Digital Radio and Audio Review.

Radio remains a thriving sector in the UK, however we mustn’t overlook the distinct shifts in the audio market. With online audio platforms and smart speakers in steady growth, listeners today possess many more ways to tune in than just FM or DAB. For that reason, The Digital Radio and Audio Review will examine the following to ensure that radio remains fit for the future as the digital revolution continues at pace:

  • Future listener trends
  • How radio should adapt to the growing challenges and opportunities from the latest audio technologies
  • The impact of new consumer behaviours such as streaming
  • How to strengthen the UK radio audio industry and promote innovation

Leading industry organisations have united to help steer the new review alongside the Government including Arqiva, Bauer Media, BBC, Global, techUK and the Society of Motor Manufacturers and Traders amongst others.

John Whittingdale, Minister of State for Media and Data said: “Ever since Chelmsford in Essex became the birthplace of radio in 1920, Radio has demonstrated its ability to adapt and compete with new technologies. I’m very pleased to bring together key partners so that we can collectively look ahead to ensure a vibrant and sustainable future for the UK’s cherished radio and audio sector.”

Siobhan Kenny, Radiocentre CEO, said: “The review has come at an important time for the radio industry as we recognise the impact and possibilities of the digital audio revolution. It’s a great time for listeners as there is more choice than ever on digital platforms and it is critical that the regulatory environment continues to allow indigenous content providers to thrive. We are looking forward to working with the Government and our friends across the industry to ensure radio’s future remains bright.”

Will Harding, Chair of Digital Radio UK and Global’s Chief Strategy Officer, said: “Global launched no less than 7 new digital stations last year and we are investing heavily in digital platforms through Global Player and DAX. We are delighted to have the opportunity to collaborate with Government and industry colleagues to help ensure the sector reaches its full potential in the digital age.”

Travis Baxter, Content and External Affairs Director, Bauer Media, said: “Digital innovation is delivering great opportunities for the radio industry and digital listening continues to grow apace. Now is the time to ensure we work together to assess and understand the wider future landscape and harness the full potential of existing and new technologies for a vibrant UK radio and audio sector.”


 

 


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