Feb 2021 Radio News
Michael Tabor, the investment mogul behind the British radio and outdoor media group Global, has taken a stake of almost 9% in its bigger US audio rival, iHeartMedia, in a surprise move.
A US stock market filing shows Tabor is the “beneficiary” of a trust that owns Honeycomb Investments, which spent $117.6m (£85m) to acquire the 8.8% investment in iHeartMedia at the end of January.
A recently published WARC analysis of the 2020 IPA Effectiveness Awards included some interesting stats on use of radio and audio in the media mix. To begin with, there is the fact that a higher percentage of entrants included radio and audio in their campaigns compared to previous years.
Even more interesting is the fact that winning entrants were significantly more likely to use radio and audio compared to non-winning entrants (48% vs 41%).
The new national radio station for Baby Boomers, Boom Radio, went live Sunday 14th February.
Boom Radio will offer an alternative station for the UK’s 50s, 60s and 70s population and aims to attract half a million listeners in the first two to three years.
The new station’s line up includes former Capital Radio presenters Graham Dene and Nicky Horne – and the person who hosted Capital’s first ever programme in 1973 – David Symonds.
Community station Platform B has launched a brand new youth-led breakfast radio show in Brighton.
Backed by Youth Music’s Incubator Fund, The Rising launched today (February 15th) fronted by Platform B presenters Jordi Carter, Erin James, and Elsa Monteith and produced by Eva Lunny and Bobby Brown.
Radio people around the UK and around the world have been marking World Radio Day by tweeting anecdotes about themselves and how long they have been in radio.
And today, on World Radio Day 2021, UNESCO calls on radio stations to celebrate this event’s 10th anniversary and the more than 110 years of radio.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
Sign up to the RadioWorks Newsletter and receive the latest radio and digital audio news, insights and trends, plus all-new sponsorship opportunities straight to your inbox.
If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!
Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.