Sep 2020 Radio News
KISS is joining forces with both Shazam and Apple Music to launch The KISS Hype Chart powered by Shazam; a new music show playing and discussing the most Shazamed and talked-about KISS tunes of the day – from the newest releases to the hits going viral on socials to trending TV and film soundtracks.
The radio sector saw audience behaviour transformed by Covid-19, but advertiser revenue suffered.
Katie Bowden, director of commercial audio at Global, told Campaign.
“The strengths of radio have always been there – flexibility, big audiences, very accessible with a medium – and those strengths come through even more during Covid,” Bowden said.
“Lockdown has consolidated the role of radio for brands that have always been significant investors in radio, but for new clients it’s made brands reappraise their entire media plan due to changing consumer behaviour and production challenges, and that has led to a lot of different types of advertisers starting to test radio.”
Greatest Hits Radio has replaced dozens of local radio stations across England and Wales this morning.
Listeners have been hearing messages on local radio stations for the last week teasing the takeover by Greatest Hits Radio.
Bauer Media says today marks the launch of the UK’s largest commercial radio network, by joining together three different services; Hits Radio, Greatest Hits Radio and Country Hits Radio.
Have you seen this? Ally Lang, Head of Maple Street Creative, shares his top 3 golden rules brands should consider when preparing for a bounce-back post lockdown.
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