Nov 2020 Radio News
Two new reports, based on the perceptions of senior media decision makers and their audiences, will be launched on 9th December. The studies will challenge perceived norms in the ad market and bring surprising insights into the commercial radio audience. The livestream event Tuning In: Breaking Out Of The Bubble is free to attend, and registration is now open.
Radioplayer, the international radio platform, is launching in three new countries. The new partnerships with broadcasters in France, Sweden and the Netherlands bring the total number of Radioplayer countries to 14.
France is an important automotive market, accounting for 14% of all European car sales, and more than a quarter of European car production is from two big French companies – Renault and PSA (Peugeot/Citroen). The “Radioplayer France” collaboration will join the new and existing broadcasters in Radioplayer, ensuring that the international radio sector can speak to all car manufacturers with one voice, to keep radio strong in the dashboards of the future.
Radio executives Phil Riley and David Lloyd are launching a new radio station aimed at the 55+ market in the UK.
Boom Radio, named after the Baby Boomer generation, refers to those born between 1946 and 1964, so now aged 56 to 74.
The station promises a mix of music, presenter personality and conversation and will initially be on DAB in London, Bristol, Birmingham and Glasgow.
Gimlet’s Lydia Polgreen tells Peter Kafka about how her parent company Spotify plans to turn music listeners into podcast devotees.
Spotify wants to own the podcasting space, and it’s made that clear with a series of high-profile acquisitions and deals over the past two years — including the Ringer, Gimlet, Joe Rogan, and, most recently, Megaphone. Its next goal: get more of its 300 million users to start listening to podcasts.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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