Digital Audio story of the week
Spotify acquires true crime podcast company ‘Parcast’
Digital Audio giant, Spotify goes for the hattrick with its third Podcast company purchase this year; following the acquisition of Anchor and Gimlet Media. The streaming service acquires the true crime podcast firm, Parcast in its quest to “becoming the world’s leading audio platform.”
True Crime is emerging as a popular podcast genre, with hits ‘Serial’ and ‘Dirty John’ which has captured millions of dedicated listeners. Now Spotify is putting their detective hat on, purchasing Parcast.
2019 audio marketing trends
In recent years, audio advertising has been boosted by streaming services such as Spotify and SoundCloud, a surge in podcast popularity and a radio renaissance. And though this is a market whose origins date back to the first radio ad being aired in the US in 1922, it is today embracing change. As we’ve seen already in 2019, new opportunities are emerging constantly for marketers to exploit.
Toby Anstis moves from mid-mornings to ‘Club Classics’
Heart’s longest serving presenter Toby Anstis, is switching to Club Classics. The Heart mid-morning presenter is stepping down from a daily radio show on the network after 16 years.
He will be staying with Heart as host of Club Classics every Friday night from 7pm, replacing Annaliese Dayes (Friday and Saturday Club Classics host) who is leaving the brand.
Following a recent illness, Global’s Richard Park will not be returning to his former role as Director of Broadcasting.